EMAIL MARKETING

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial to an audience.Every e mail sent to a potential or current customer is considered as email marketing.
PURPOSE OF EMAIL-MARKETING :
· Sending emails with the purpose of attracting new customers or convincing their old customers to buy something from them.
· Adding Advertisements in e-mails sent to customers to make their product popular.
· Sending emails with the purpose of enhancing the relationship of a merchant with their old customers to run their business well.
ADVANTAGE OF EMAIL MARKETING :
Email marketing is very advantageous to many companies because it’s nothing to do with paper or pen or post.It’s just an electronic mail at very Low cost compared to other means of marketing.
DISADVANTAGES OF EMAIL MARKETING :
But many small Webmasters use this technique for just SPAM i.e an unrelated/unwanted message with their product/website link sent to numerous customers at a time.
OPT-IN-EMAIL ADVERTISING :
Email has become a very popular mode of communication across the world and extremely popular to advertise through.
It’s a new technique to avoid spammers where an advertising company will hold the permission of the recipients and send them e-mails with an advertisement. Also some companies will pay customers an amount to read their AD-MAILS.It’s pretty good to earn from reading AD-MAILS staying at home.

Webmasters , intend to promote your websites or products can try Opt-in-email advertising or without spamming, You can send the recipients some useful informations with your signature as your websites/product link.